This awareness campaign was launched to inform the public about atopic dermatitis and encourage open discussions about its impact. Developed in collaboration with key partners, it combined education with practical support, including free online skin consultations.

From concept and campaign management to sponsorship, medical writing, and visual production, the initiative spanned print, digital, and social media. A strategic media and PR plan ensured broad visibility, while high-quality content—from graphics to video—reinforced its lasting impact.